Polishing Your Jewel Event with Signiant

Posted on Mar 23, 2023 by FEED Staff

Signiant Platform is perfectly suited to enhance your sports productions, regardless of size and scale, using advanced network optimisation technology

By Scott Carroll, senior manager of content marketing, Signiant

In the global sporting event broadcasting biz, massive shows like the men’s and women’s FIFA World Cups, the Summer and Winter Olympic Games, and the NFL Super Bowl are sometimes referred to as ‘jewel’ events by their broadcast rights holders. Every producer has their own jewel event – something that requires your best effort to produce something very special.

Your jewel event shares deep commonality with the world’s largest sporting spectacles – lots of digital files that need to be moved as quickly, reliably and securely as possible before, during and after your event. Relied upon by the world’s largest broadcasters, the Signiant Platform helps producers of all sizes deliver.

Signiant Platform is perfectly suited to enhance your sports productions, regardless of size and scale, using advanced network optimisation technology

By Scott Carroll, senior manager of content marketing, Signiant

Before the game

Prior to the live action, the Signiant Platform makes sure you can find your pre-game files stored across disparate and distributed systems through the Media Engine federated search tool and then quickly gets the assets to where they need to be. These include:

Graphics packages
Pre-produced game-specific package roll-ins
Pre-recorded interviews
Team or player featurettes
Highlights from previous matches

During the game

A tremendous amount of file movement takes place during the game. The Signiant Platform allows your production and editing teams to meet deadlines measured in milliseconds by maximising and managing bandwidth with other running applications to efficiently:

Create highlight clips remotely and deliver back to the production site for playout
Process video clips needed for in-venue displays
Select and deliver clips for remote referee adjudication
Fulfil contractual media obligations for news organisations, social media platforms and rights holders worldwide

After the game

Immediately after the game, Signiant helps the entire crew call it a day faster by shutting down and archiving all footage off-site quickly. Signiant Jet has growing files capability so you can begin archiving your footage in near real time while the game is in progress. Fast archiving with Signiant saves time and money, allowing for:

Footage to be archived into on-premises storage, to the cloud, or both
Leagues meeting distribution obligations to the teams
Post-game interviews, highlights and content requests
Players and influencers getting specific clips to build their personal brands and engage their audiences

Before the game

Graphics packages
Pre-produced game-specific package roll-ins
Pre-recorded interviews
Team or player featurettes
Highlights from previous matches

During the game

Create highlight clips remotely and deliver back to the production site for playout
Process video clips needed for in-venue displays
Select and deliver clips for remote referee adjudication
Fulfil contractual media obligations for news organisations, social media platforms and rights holders worldwide

After the game

Footage to be archived into on-premises storage, to the cloud, or both
Leagues meeting distribution obligations to the teams
Post-game interviews, highlights and content requests
Players and influencers getting specific clips to build their personal brands and engage their audiences

The Signiant Platform turns your jewel event into a gem

For modern live sports production, speed is foundational, as massive amounts of data need to be moved to and from a variety of locations. All these workflows involve people who need to find and access content, and distribute content automatically to multiple places simultaneously. They always involve a wide variety of systems that need to interoperate.

With advanced network optimisation technology at its core, the Signiant Platform is perfectly suited to enhance your sports productions, regardless of size and scale. Learn why brands such as NBC, NFL, NHL, Discovery, Sky, BBC, ESPN, NEP and many others rely on Signiant before, during and after the game.

About the Author

Scott Carroll, an industry veteran with a marketing and communications focus, joined Signiant in 2022. Signiant’s innovative SaaS products make it easier and faster for the world’s content creators to translate their imaginations into rich audio-visual material. His primary role will be to convey the highly advanced technology and capabilities of the Signiant Platform into easy-to-understand stories and content. Scott has held similar roles for other technology companies including AMD, NewTek and Vizrt.

About Signiant

Signiant enterprise software and services provide people and systems with fast, reliable, secure global access to valuable media assets ⎯ regardless of storage type or location. The cloud-native Signiant Platform anchors the next-generation media technology stack, optimising content flow within and between more than 50,000 media companies of all sizes. From content creation through distribution, Signiant plays a mission-critical role in file-based workflows and cloud upload/download across the media supply chain.

For more information, please visit signiant.com.